I was traveling around St. Patrick’s Day and while I ate dinner and enjoyed some Irish music I saw a promotional T-shirt for Guinness beer announcing the holiday. It was a very stylish T-shirt, but it was the tagline that I loved the most. It read:
Celebrate like you mean it.
I haven’t been able to get that phrase out of my mind since.
Organizational leaders think about celebrations a lot. Maybe not the type Guinness was thinking about with that tagline, but they definitely think about them. They think about what, when, where and how to celebrate.